Taco Bell's menu has undergone a remarkable transformation since its inception in 1962, evolving from a limited selection of burritos to a diverse array of dishes. In the 1970s, the chain focused on fresh, high-quality ingredients, earning the title 'The FreshFood Place'. This era saw the introduction of several iconic items that still hold a special place in the hearts of customers. Here's a look at some of the standout menu items from the '70s:
Green Burrito
A classic bean burrito with onion, shredded cheese, and green sauce, along with fresh chili strips. This dish was a staple on the early Taco Bell menu and remains a fan favorite to this day.
Red Burrito
Initially sold as a distinct item, the Red Burrito was a Bean Burrito with crushed chili peppers and the signature Taco Bell red sauce. It was a popular choice for those who preferred a milder heat compared to the Green Burrito.
Burrito Supreme
Introduced in 1975, the Burrito Supreme was a game-changer. It featured beans, onion, cheese, red sauce, seasoned beef, lettuce, tomato, and sour cream. The addition of sliced olives in the early versions made it a true gourmet experience for fast-food standards.
Enchirito
A unique blend of enchilada and burrito, the Enchirito was trademarked by Taco Bell in 1971. It consisted of beef, beans, and onions wrapped in a tortilla, topped with sauce, cheese, and olives. Despite its discontinuation in the early '90s, it has been a recurring request from fans.
Tostada
A flat, crispy tortilla topped with beans, lettuce, cheese, and red sauce. The Tostada was a simple yet satisfying dish, and its discontinuation in 2020 left a void in the menu that was briefly filled with the 'Decades' Menu in 2024.
Frijoles
Known today as Pintos N Cheese, Frijoles was a side dish of refried beans with cheese and red sauce. Made in-store with pinto beans and a special sauce, it was a testament to Taco Bell's commitment to fresh, homemade ingredients.
RC Cola
In the '70s, Taco Bell offered Royal Crown Cola, a refreshing alternative to the standard Coca-Cola or Pepsi products. While RC Cola is now hard to find, it remains a nostalgic favorite for those who remember it.
Chili Burger/Bellburger
Taco Bell experimented with a burger-like sandwich, offering a Mexican-seasoned beef patty with lettuce and red sauce on a hamburger bun. The '70s Chili Burger was a precursor to the modern-day Crunchy Taco, and the Surf and Turf Deluxe version added a unique twist with shrimp and tuna.
Cinnamon Crispas
A late addition to the '70s menu, Cinnamon Crispas were deep-fried flour tortilla chips heavily dusted in cinnamon and sugar. This dessert-like snack was a sweet treat for customers, and fans still advocate for its return.
Bellringing Special
Available for a limited time in 1974, this combo offered a Tostada, a Bean Burrito, and a large drink for just $0.59. It was a fantastic deal that showcased Taco Bell's ability to provide value without compromising on quality.
Crunchy Taco
One of the original menu items, the Crunchy Taco was a crunchy shell filled with seasoned beef, cheese, and lettuce. In the '70s, it was also sauced with Taco Bell red sauce, adding a flavorful twist to the classic taco.
Taco Bell's '70s menu was a testament to the chain's innovation and commitment to fresh, high-quality ingredients. These dishes not only satisfied customers' cravings but also set the foundation for the diverse and exciting menu we know today.
